About EMC

Twenty-seven years of marketing,
one founder-led team.

Twenty-seven years of marketing leadership across multiple industries. Nisha has worked with Microsoft, regional colleges, and small businesses across Trinidad & Tobago.

We work with founders, executive teams, and marketing leaders who want a senior partner — not a vendor.

Nisha Lee-Archibald, Managing Director & CEO of Evolving Marketing Concepts

How we work

A small, senior team with a clear point of view.

Plain-English strategy

Strategy work should leave your team clearer, not more confused. We write plans people can read.

Senior on every brief

Nisha is on the work. There's no junior layer between the consultant and the deliverable.

Local, with global reach

Trinidad & Tobago roots, work across the Caribbean, North America, and with global brands like Microsoft.

The founder

Nisha Lee-Archibald

Nisha has twenty-seven years of marketing experience across multiple organizations in diverse industries. Her professional experience included the management of major projects such as promotional campaigns, trade shows, corporate events, and media management.

She has worked with global technology companies, regional educational institutions, and small businesses across Trinidad and Tobago. The common thread is a bias toward shipping work that earns its keep — campaigns, content, and brand foundations that show up in the numbers, not just in the deck.

Her academic training spans business administration, management, events marketing, and CIM-recognised marketing planning — giving her team a strategic frame of reference that holds up under pressure.

“Nisha Lee-Archibald and her team from Evolving Marketing Concepts worked with me while in a project with Microsoft for more than one and a half years. She oversaw the project, managing all of West Indies while reporting to me remotely. She is bright, self-motivated and capable of surpassing all goals set with minimum supervision while still being a team player.”