Trinidad & Tobago · Since 1998
We grow businesses
through better
marketing.
Enabling business growth through innovative ideas. Strategy, content, campaigns, and brand work, run by a senior team in Curepe, Trinidad.
Trusted by teams in Trinidad & Tobago, the wider Caribbean, and North America.
Track record
27+ years
Average client tenure: 4+ years
27+
Years in marketing
9
Practice areas under one roof
100s
Clients served across industries
2
Countries we operate in
Why EMC
Senior thinking, on every brief.
You work directly with the people doing the work. No junior handoffs, no padded retainers.
Strategy that ships
Plans your team can actually run on Monday morning. No vague decks.
27 years of context
Nisha has led marketing in finance, education, retail, and B2B services.
Full-funnel work
From a single campaign to a complete brand — we cover the whole journey.
Local roots, global reach
Trinidad & Tobago based. Trusted by Microsoft and regional brands.
What we do
Nine practice areas. One team.
Managing Director & CEO
Nisha Lee-Archibald
Meet the founder
Twenty-seven years of marketing leadership, in one team.
Twenty-seven years of marketing leadership across multiple industries. Nisha has worked with Microsoft, regional colleges, and small businesses across Trinidad & Tobago. Her professional experience included the management of major projects such as promotional campaigns, trade shows, corporate events, and media management.
- Marketing plans your team can run on Monday morning
- Hands-on leadership across every engagement
- Trusted by Microsoft, CTS College, and regional SMBs
What clients say
Long relationships, real outcomes.
“Nisha Lee-Archibald and her team from Evolving Marketing Concepts worked with me while in a project with Microsoft for more than one and a half years. She oversaw the project, managing all of West Indies while reporting to me remotely. She is bright, self-motivated and capable of surpassing all goals set with minimum supervision while still being a team player.”
Tamara Matos-Hernandes
Regional Sales Director, Microsoft
“I am writing to recommend the marketing services of Nisha Lee-Archibald of Evolving Marketing Concepts Limited. Nisha and her team created and implemented many successful campaigns for us throughout 2012 to 2013, and we saw an increase in student intake to CTS College of Business and Computer Science. They were detail-oriented, organized, and always open to constructive feedback.”
Ravi Ragoonath
Executive & Academic Director, CTS College of Business and Computer Science
“We were finally able to have a digital presence in 2018 thanks to the team at Evolving Marketing Concepts. We drove sales and increased revenue with a campaign focused on driving our online fans to offline purchases — our Black Friday sale was a success because of it. They understand our brand and were able to develop content that reflected our brand personality online.”
Dave Richards
CEO, Teckingz Jamaica
“Evolving Marketing Concepts Limited provided impeccable work for TEXTEL Credit Union. Within one month they were able to revive the membership and drive sales for our '1-2-3 Loan' — we saw a significant spike in November 2016. Above that, they were reasonable and easy to work with due to their excellent interpersonal skills and uncompromising results. They were a game changer.”
Marlon Piere
President, Textel Credit Union
Clients we worked with
From Microsoft and regional colleges to neighbourhood businesses.
Twenty-seven years across industries, geographies, and budgets. Here's a sample of the logos we've worked alongside.
Ready when you are
Book a free 30-minute consultation.
Tell us what's keeping you up at night. We'll come back with ideas you can actually use, whether or not you ever hire us.